This Privacy Policy describes how your personal information is collected, used, and shared when you visit https://smkhealthcare.co.uk (the “Website”). If you have any concerns or questions in relation to the below, please feel free to contact us at [email protected].

1. Personal Data we collect 

1.1. When you visit the Website, we (‘SMK’) automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. 

1.2. As you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as “Device Information.” We collect Device Information using the following technologies:

  • “Cookies”: these are data files that are placed on your device or computer and often include an anonymous unique identifier. Please see further below in our Cookies Policy. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files”: these are computer-generated data files that contain information about usage patterns, activities, and operations within an operating system, application, server or another device. The log files track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels”: these are electronic files which record information about how you browse the Website.

1.3. When you subscribe to our newsletter through our Website, we collect certain information from you, such as your name and email address, and phone number. We refer to this information as “Personal Information”. 

When we refer to “Personal Data” in this Privacy Policy, we mean both Device Information and Personal Information.

2. How do we use your Personal Data? 

2.1. We use the Personal Information that we collect generally in order to:

  • communicate with you;
  • send marketing news, promotional offers and other information that may be of interest to you, if you have subscribed to our newsletter;
  • provide customer support; and/or
  • when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

2.2. We use the Device Information that we collect to:

  • help us screen for potential risk and fraud (in particular, your IP address); 
  • improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website); and/or 
  • assess the success of our marketing and advertising campaigns.

3. Transfer and Share of your Personal Data 

3.1. Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

3.2. We share your Personal Data with third parties to help us use your Personal Data, as described above. We also use Google Analytics to help us understand how our customers use the Website – you can read more about how Google uses your Personal Data here:  https://www.google.com/intl/en/policies/privacy/ (you can opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.)

3.3. We may also share your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. Security of your Personal Data

4.1. The security of your data is important to us; however, please bear in mind that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. 

5. Behavioural Advertising 

5.1. As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  

5.2. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at:

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

5.3. You can opt out of targeted advertising through:

6. Your Rights 

6.1. Please note that all of your Personal Data provided to us is treated as confidential. 

6.2. Under UK data protection legislation and the GDPR (the EU General Data Protection Regulation), provided that you are an EU resident, you have the right to:

  • be informed about how your Personal Data is being used
  • access your Personal Data
  • have incorrect Personal Data updated
  • have your Personal Data erased
  • stop or restrict the processing of your Personal Data
  • get and reuse your Personal Data for different services
  • object to how your Personal Data is processed in certain circumstances.

If you would like to exercise any of the above rights, please contact us at [email protected] under RE: “Data Protection Right”.

6.3. We note that we are processing your Personal Data in order to be able to send you promotional offers and advertisements or otherwise to pursue our legitimate business interests listed above. 

7. How long we keep your Personal Data

7.1. We will maintain your Personal Data for our records for as long as in necessary for the purposes set out in this Privacy Policy, and to comply with any legal obligations (for example, if we are required to retain your data to comply with applicable laws), to the extent necessary. 

7.2. We will also maintain your Device Information for internal analysis purposes. 

7.3. You may at any time ask us to delete the Personal Data we maintain. 

8. Cookies Policy

8.1. Our Website may place and access certain Cookies on your device. SMK uses Cookies to improve your experience of using our Website and to improve our range of products. SMK has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times. 

8.2. Before the Website places on your device, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling SMK to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however, certain features of the Website may not function fully or as intended. 

8.3. By default, most internet browsers accept Cookies but this can be changed. You can choose to delete Cookies at any time; however, you may lose information that enables you to access our Website more quickly and efficiently including, but not limited to, personalisation settings. 

8.4. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings. 

9. Content and changes to this Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below: 

SMK Healthcare Limited

178 Seven Sisters Road, 

London, N7 7PX, United Kingdom

11. Complaints

If you are not satisfied with the way a complaint you make in relation to your Personal Data is handled by us, you have the right to complain to the Information Commissioners Office (ICO), the UK’s relevant data protection authority, about any of SMK’s processing activities at https://ico.org.uk